As a close watcher of generational trends in the workplace,
I noted with interest that Randstad
came out with its latest World of Work 2008 report,
detailing changes in workplace attitudes among different demographic groups.
This is one of the first good data points that we have to test whether
Millennials (b.1981-2000) are as fundamentally different from previous
generations in the workplace as many people (including myself) believe, or
whether their well-publicized expectations around work experience and
technology are simply a byproduct of a relatively strong job market, and
subject to change in the event of an economic downturn. Since we are now
teetering on the brink of a recession, this is a good time to see if attitudes
have changed.
According to the Randstat report, 57% of Millennials in the
survey say now is a good time to look for a job that pays more, down from 60%
last year and 65% in 2005. A whopping 73% of Millennials now think it is a good
idea to take on extra work, up from 57% in 2007. Several measures of job
satisfaction are up, indicating that Millennial expectations are starting to
align more closely to workplace realities.
Randstad concludes that Millennials are starting to behave
more like older workers as economic pressures start to squeeze “Generation
Debt,” but that conclusion is not entirely supported by their data. For
example, 45% of Millennials still see this as a good time to change careers, up
from last year, and the number saying that now is a good time to look for more
interesting and fulfilling work is at 58%, down only slightly from 60% in 2007.
Across several metrics, Millennials are tops among all cohorts surveyed in their
willingness to change jobs, and the most optimistic about the prospects for
getting hired elsewhere if they move on.
Personally, I am not inclined to believe that anything but a
severe and extended economic downturn will impact the structural sellers market
for skills and young talent that employers will face over the next decade and a
half. Here’s why:
·
Recessions come and go; demographics are long
term. Everyone single member of the job market of 2020 has already been
born. There are no more to come. So projections about the long-term labor
market are fixed from the supply side (give or take changes in workforce
participation rates), whereas demand is uncertain. Organizations still have to
think long-term about retention, loyalty, the costs of turnover, and
development of management talent, which will become especially scarce given the
relatively small number of GenXers moving up to replace Boomers in higher-level
responsibilities. Bottom line: there will still be competition for talented
Millennials, even in a slow labor market.
·
The demand is for skills, not people. Businesses
that derive their competitive advantage from knowledge creation can tighten
their belts only so far, because their ability to execute and innovate depends
on having the right people in the right roles. Savvy
Millennials offer the job market skills, not just labor.
·
Millennials have already factored in
expectations of turmoil. Strategically-educated Millennials have prepared
for this kind of job market from birth; indeed, many of the eldest were born in
the midst of the last severe recession in the US in the early 1980s. Even if
finding a well-paying job becomes relatively more difficult, they may still
prioritize the better job experience, recognizing that this is more critical to
their long-term career growth.
·
Young labor is cheap labor. Recent studies
have shown organizations are paying more and more to older and older
workers, perhaps as a last-ditch knowledge retention effort to stave
off a crippling wave of retirements. If I'm a bottom-line-focused company
looking to trim short term expenses, the large salaries and benefits of
senior workers present a more tempting target for cuts than relatively
low-paid junior-level workers eager to be fast-tracked into higher levels
of responsibility.
Debt-ridden and inexperienced Millennials may face a recession
with some anxiety and feel pressure to compromise their expectations in the
short-term. However, they have many more assets to withstand a down labor
market relative to most others in the economy, including the ability to move
back in with parents. It may not be long before economic conditions actually
sharpen demand for the skills, attitudes and productivity that young workers
bring to the workplace, even at the expense of more experienced workers. The
minute that scenario materializes, Millennials will integrate it into their
mindset. Will that make them less picky or less demanding? I doubt it.